What is VELTRA?

VELTRA is a travel company that offers a wide range of options for travelers to book tours, activities, and travel experiences in Japan and around the world. Through the power of technology, we provide seamless solutions that allow for encountering ‘genuine experiences’ ranging from domestic to international, online to offline, beyond the boundaries of existing travel agencies. Our goal is to contribute to fostering Japan's growth as a leading tourism destination.

Outbound travel

Domestic travel

Japan inbound travel

Core Business

We provide a diverse range of genuine experiences, from domestic to outbound, online to offline, and from pre to post-travel. Our aim is to be a company that offers total solutions for travel experiences.

Evolving Through the Pandemic

By expanding our business portfolio, we have achieved a remarkable transformation in our business composition, with the tourism IT business (Linktivity) experiencing a significant growth in its ratio.

*HA = HawaiiActivities.com

FY2019

Approx. 90% of revenue contributed by Japanese outbound travel.

Outbound travel
 90.4%

Domestic travel
 2.5%

HA
 2.8%

Linktivity
 0.3%

Other
 4.0%

Travel market disappeared due to the COVID-19 pandemic

FY2021

HawaiiActivities.com sales increased rapidly with the recovery of the US market.

Outbound travel
 6.2%

Domestic travel
 14.5%

HA
 50.5%

Linktivity
 4.0%

Other
 24.8%

FY2022

Increased revenue by capturing demand spurred by the recovery of the domestic travel market.

Outbound travel
 32.8%

Domestic travel
 17.5%

HA
 35.5%

Linktivity
 6.8%

Other
 7.4%

FY2023 Forecast

The core outbound travel market is projected to rebound, and strong revenue increase is expected from domestic travel and the US market.

Outbound travel
 63.2%

Domestic travel
 13.2%

HA
 12.3%

Linktivity
 8.9%

Other
 2.4%

Linktivity

Linktivity is an innovative ticketing platform that connects transport, tourist facilities, and local governments. By leveraging digitalization and integrating sales channels, it effectively addresses common challenges encountered by travelers in Japan, while promoting the utilization of transportation and tourist venues. It also contributes to regional revitalization. Through a single tour pass featuring a QR code, travelers can effortlessly explore their desired destinations and access nearby tourist facilities. Moreover, Linktivity extends its benefits to Japanese residents, ensuring a seamless travel experience within Japan.

Typical way of traveling to Japan

Various problems


More items to carry
Risk of losing items
Takes time to find ticket desks
Takes time to exchange for tickets
Complicated procedures
Worried about communicating in Japanese

New way of traveling to Japan with Linktivity

Hassle-free transportation for smooth travel
Great value with unlimited rides

Easy access to tourist attractions
Various discount options available

Multiple languages supported
Ensures a stress-free travel experience

Target market: Inbound tourism to Japan

We continuously expand our network of partners, collaborating with railway and bus operators, tourist facilities, and travel agencies across Japan. With the anticipated growth of the inbound tourism market, our ultimate objective is to achieve full-scale profitability when demand returns.

We have established partnerships with 183 companies, primarily major transport operators including railways and buses, as well as tourist facilities. Leveraging the rebound in inbound tourism, we aim to boost transaction volume by expanding our user base and increasing the number of contracted companies and products. In 2023, we plan to make growth investments of 150 million yen, with a primary focus on expanding the staff resources.

Business Model

OTA Business

ONLINE TRAVEL AGENCY

Through our business, we aim to solve problems for both travelers and tour operators.

Travelers

check icon

Receive services at a fair price

Wide selection of travel experiences

Tour companies

Boosting revenue through increased bookings

Boosting operational efficiency through digital transformation (DX)

Innovating the supply chain for experience booking

Typical way of booking travel experiences

Travel experiences are often advertised through brochures with a limited selection, resulting in higher prices due to intermediaries like destination management companies (DMCs) and wholesalers. Even for individual travelers, finding and booking overseas experiences can be complex.

New way of booking travel experiences with VELTRA

By directly contracting with local tour operators and eliminating intermediaries, our revolutionary approach transforms the traditional sales structure. Through service enhancements driven by digital transformation (DX) and improved operational efficiency, we resolve challenges encountered by individual travelers and local operators.

Tourism IT Business

TOURISM IT BUSINESS

We provide a one-stop solution for transport and tourism business operators and local governments.

By leveraging the strength of our technology and sales network, we solve issues and attract customers for transport providers, tourism business operators, and local governments, providing an integrated management system that boosts efficiency and supports marketing.

Linktivity’s Business Model

Linktivity is a platform that connects transport providers and tourist facilities within Japan with travel agencies across the globe. It is a one-stop, integrated system that solves the existing issues associated with complicated distribution structures between service providers and sales agents.

Our Strengths

FOR TRAVELER

A Pioneer in Japan’s
Experience-focused OTA

  • Unbeatable track record and number of users
  • Extensive service lineup and high-quality products
  • Simple booking procedures and full customer support

Linked through VELTRA

FOR SUPPLIER

Strong presence in online
market based on a broad network

  • End-to-end marketing (customer acquisition → purchase → repeat customers)
  • Improved efficiency through systemization

Growth Strategy

We aim to become
 

Total solution provider for travel experiences

Key Investment domains in the future

We make consistent investments in preparation for the recovery of the travel market for the OTA business. We will also expand the revenue base of our tourism IT business and aim to increase its revenue ratio to achieve further growth.

Projected expansion of international travel business and new revenue bases

OTA Business Linktivity New services

For mid- to long-term growth

Enhancing service usage and expanding the domestic customer base, we aim to secure a dominant position in the outbound travel market's recovery. Through a 640 million yen investment for growth from 2024 onwards, we strive to surpass pre-pandemic revenue levels.