VELTRA and Big Bus Tours Sign MOU to Explore Business Partnership in Japan

TOKYO, August 10, 2026 — VELTRA Corporation (TSE: 7048), operator of the experience-booking platform VELTRA, announced it has signed a Memorandum of Understanding (MOU) with Big Bus Tours Limited, the world's leading hop-on hop-off sightseeing bus operator headquartered in London, to explore a business partnership in the Japanese market.

Background

As Japan's inbound tourism market continues to grow, popular destinations face familiar challenges: visitors concentrating in a handful of hotspots, and difficulty getting around seamlessly between them — especially for travelers unfamiliar with local public transit. Efficient, easy transportation between key sights is essential to a good visitor experience.

Since its founding in London in 1991, Big Bus Tours has grown into the world's leading hop-on hop-off sightseeing bus operator, running tours across more than 25 cities on four continents — including London, New York, Paris, Dubai, Rome, and Singapore — and welcoming more than six million passengers a year. That track record has given the company a globally recognized brand and extensive operational expertise in urban sightseeing transportation.

VELTRA's mission goes beyond advance-booking services: the company aims to deliver an integrated platform that uses technology to match supply and demand in real time across the travel and mobility sector. This MOU marks a first step toward bringing that vision to life by combining a leading global brand's expertise with VELTRA's local reach to help revitalize tourism in Japan's regions.

Partnership Highlights

Market assessment and city selection
Under the MOU, both companies have begun evaluating market potential and identifying candidate cities across Japan for hop-on hop-off bus services, weighing factors such as visitor flow, local transit conditions, and tourism infrastructure to prioritize the most promising locations.

Selection of local bus operator partners
Bringing the service to life will require close collaboration with local bus operators responsible for day-to-day operations. The two companies are evaluating potential local partners based on safety standards, operational quality, and alignment with local communities.

Combining global expertise with VELTRA's DX platform
By combining Big Bus Tours' world-class operational expertise and brand strength with VELTRA's domestic network and travel & mobility DX capabilities, the two companies aim to bring new energy to Japan's tourism market and offer new services to international visitors.

Next Steps

The two companies will continue discussions with the goal of finalizing a definitive agreement and launching operations. This MOU reflects the start of discussions toward a partnership and any material developments will be announced separately once confirmed.

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About Big Bus Tours
Founded in London in 1991, Big Bus Tours is the world's leading hop-on hop-off sightseeing bus operator. Over more than three decades, the company has expanded to more than 25 cities across four continents — including London, New York, Paris, Dubai, Rome, and Singapore — welcoming more than six million passengers annually.
Website: https://www.bigbustours.com/

About VELTRA
With 150 countries covered and over 22,000 tours & activities offered, VELTRA is a leader in online tours & activities services. VELTRA is dedicated to the advancement, evolution and development of a global online marketplace where people from around the world can interact, share experiences, and deepen their understanding of one another.
Website: https://corp.veltra.com/

Contact Information
Corporate Communication: Taka Mitamura
E-mail: pr.jp@veltra.com