Press Release

2025.10.23
VELTRA Corporation

VELTRA Partners with Princess Cruises to Revolutionize Online Cruise Booking in Japan & Asia

Now Offering the Largest Real-time Online Cruise Inventory in Japan, the Partnership is Key to Achieving the Goal of One Million Japanese Cruise Passengers by 2030.

TOKYO, JAPAN – October 23, 2025 – VELTRA Corporation (Head Office: Chuo-ku, Tokyo; President & CEO: Wataru Futatsugi), the operator of the experience & activity booking site "VELTRA," has announced a business alliance with Carnival Japan, Inc. (Head Office: Chuo-ku, Tokyo; President & CEO: Satoru Horikawa), the Japan office of Princess Cruises, one of the world's largest cruise companies. Starting today, October 23, VELTRA will begin selling Princess Cruises voyages on its specialized cruise travel reservation site, "VELTRA Cruise."

The partnership allows customers to book Princess Cruises' highly popular itineraries—operating primarily in Asia—seamlessly through the VELTRA Cruise website (URL: https://cruise.veltra.com/). By directly connecting the systems of both companies via API, real-time inventory and pricing for all 1,980 Princess Cruises itineraries will be reflected. This system streamlines the booking process by eliminating the need for complex comparisons and vacancy checks, thereby enhancing the ease and accessibility of cruise reservations.

VELTRA Cruise will continue to expand its offerings, focusing on increasing the cruise-traveling population in Japan and Asia.

Significant Contribution to Japan's Cruise Market Growth

The Japanese Ministry of Land, Infrastructure, Transport has set a national goal to increase the Japanese cruise population to one million by 2030, a significant leap from the 2024 figure of 224,000. This goal aims to shift the market from luxury liners for seniors to the global trend of all-generation cruising, contributing to tourism and the maritime industry.

With approximately 9,000 routes available for real-time reservation, VELTRA Cruise boasts one of the largest scales of real-time inventory among Japanese-originated online cruise booking sites. VELTRA is committed to significantly contributing to the growth of the Japanese cruise population with this unparalleled product lineup.

Service Details
Sales Start Date: October 23, 2025
Example Course: Diamond Princess: 10-day Okinawa & Taiwan Cruise for Golden Week
Price Range: From ¥199,000
URL: https://cruise.veltra.com/en/cruise/PCL-M611

Executive Quotes

Satoru Horikawa, President & CEO, Carnival Japan, Inc.:
"Princess Cruises is delighted to partner with VELTRA, a leading online travel booking service in Japan. Through the user-friendly online booking platform of 'VELTRA Cruise,' customers will be able to smoothly compare and reserve Princess Cruises voyages worldwide. This alliance is an important step in making the allure of cruise travel more widely known and accessible to a broader audience. We look forward to establishing a new standard for cruise travel in the Japanese market and delivering 'the extraordinary at sea' to more people through this collaboration with VELTRA."

Wataru Futatsugi, President & CEO, VELTRA Corporation:
"Cruises are widely enjoyed globally as a common travel option, yet the fact that they offer exceptional value—including meals, accommodation, and transportation—is still not fully recognized in the Asian market. To bring the new, 'heart-stirring experience' of cruise travel to potential customers, we have launched the sale of the hugely popular Princess Cruises. We encourage everyone to visit 'VELTRA Cruise,' see the attractiveness and pricing for themselves, and get excited about their next voyage."


(Photo Caption: Satoru Horikawa, President & CEO of Carnival Japan, Inc. (left) and Wataru Futatsugi, President & CEO of VELTRA Corporation (right))

About Princess Cruises
Princess Cruises is one of the world's most iconic cruise brands, operating a fleet of 16 modern ships. Delivering the services expected of a large ship with the personalized attention of a small one, Princess Cruises carries millions of guests annually to popular destinations including the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises, offering dream vacations. Princess Cruises is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

URL: https://www.princesscruises.jp/

About VELTRA
With 150 countries covered and over 20,000 tours & activities offered, VELTRA is a leader in online tours & activities services. VELTRA is dedicated to the advancement, evolution and development of a global online marketplace where people from around the world can interact, share experiences, and deepen their understanding of one another.
Website:
https://www.veltra.com/

Contact Information
VELTRA Corporation
PR Communication: Taka Mitamura, Fumika Koyama
E-mail: pr.jp@veltra.com
https://corp.veltra.com/