Press Release
2025.03.14
VELTRA Corporation
VELTRA Launches New Cruise Booking Platform “VELTRA Cruise”
Making cruise travel more accessible and easier to book online
Tokyo, Japan – VELTRA Corporation (TSE:7048; CEO: Mr. Wataru Futagi) is pleased to announce the official launch of its new cruise booking platform, "VELTRA Cruise (https://cruise.veltra.com/)" on March 24, 2025. This service aims to make cruise travel, a popular vacation option in Western countries, more accessible to the Asian market, particularly in Japan.
Key Features of "VELTRA Cruise"
"VELTRA Cruise" is designed to cater to a wide range of travelers, from first-time cruisers to seasoned cruise enthusiasts. The platform offers the following features to set a new standard for cruise travel:
1. Making Cruise Travel More Accessible and Affordable
Traditionally, cruise travel has been associated with long durations and high costs. "VELTRA Cruise" offers a variety of short-term and affordable plans, making it comparable in price to conventional overseas trips involving flights and hotels. With the added benefit of a more relaxing travel experience, cruise travel becomes an attractive option for those seeking a unique and casual getaway. The platform is especially suited for younger travelers and those new to cruise vacations.
2. Easy Online Booking with Real-Time Availability
"VELTRA Cruise" allows users to compare and book cruise plans directly through its website, thanks to direct partnerships with cruise companies worldwide. Real-time inventory updates enable instant bookings, eliminating the need for traditional in-person or phone-based reservations. Additionally, users can take advantage of real-time promotions and special offers, making it easier to find great deals on cruise vacations.
3. Global Support with Multilingual and Multicurrency Options
The platform supports four languages—Japanese, English, Chinese, and Korean—and accepts payments in 23 currencies. With a mobile-friendly interface, travelers from around the world can easily complete their bookings anytime, anywhere.
4. Extensive Product Lineup
Currently, "VELTRA Cruise" offers 5,200+ products, including cruises from MSC Cruises. The lineup will continue to expand with the addition of major cruise lines. Travelers can choose from a wide range of options to find the perfect cruise experience.
5. Professional Support and AI Assistance
"VELTRA Cruise" is operated by a team of experts with over 10 years of experience in the cruise industry, in collaboration with Otium Japan Inc. The platform provides dedicated customer support for inquiries and booking changes, while an AI chatbot offers timely assistance, including dynamic updates on price changes and promotions. This ensures a seamless and stress-free booking experience, even for first-time cruisers.
Background of the Launch
While cruise travel is already a mainstream vacation option in Western countries, the Asian cruise market remains relatively small, with significant growth potential. In Japan, the cruise market is expected to grow, with the upcoming launch of Disney Cruises in 2028 and increasing capacity in the premium and high-end segments. However, the current reliance on travel advisors for bookings creates a barrier for first-time cruisers.
"VELTRA Cruise" aims to lower these barriers by offering an online platform that raises awareness of cruise travel and provides diverse options for travelers of all ages. By making cruise vacations more accessible, VELTRA seeks to redefine the travel experience for a broader audience.
Future Outlook
VELTRA plans to strengthen its partnerships with global cruise lines, further expanding its product lineup. While focusing on B2C services in the Asian market, the company also envisions expanding into a B2B2C model and Cruise GDS service in the future. By highlighting the unique appeal of cruise travel—where the journey itself becomes a memorable experience—VELTRA aims to attract not only seasoned cruisers but also first-time travelers and younger generations, offering a new dimension of travel value.
VELTAR Cruise (https://cruise.veltra.com/)
Contact Information
VELTRA Corporation
PR Communication: Taka Mitamura, Fumika Koyama
E-mail: pr.jp@veltra.com
About VELTRA
With 150 countries covered and over 20,000 tours & activities offered, VELTRA is a leader in online tours & activities services. VELTRA is dedicated to the advancement, evolution and development of a global online marketplace where people from around the world can interact, share experiences, and deepen their understanding of one another.